The Hilton Files

Fila Korea Suspends Paris Hilton Ads

by Nikki on June 2nd, 2007

Fila Korea will be temporarily suspending Paris Hilton ads while she’s in prison, even though her products are selling out! Perhaps they should just keep the ads going… it’s not like anyone really thinks that going to prison will affect her social status, right?!

Paris Hilton will temporarily disappear from advertisements for a South Korean sportswear firm while she is serving a jail sentence, the company said Friday.

‘We knew she is rather free-spirited but we never imagined she would go to prison for her behaviour,’ Fila Korea marketing director Min Se-Joung told AFP.

‘As of today, we stopped all kinds of ads including TV commercials and print ads in which Paris appears,’ he said, adding it was hard to tell when the company would resume the advertising.

Fila Korea in late December signed a one-year contract with Hilton which is reportedly worth one million dollars.

Min said that despite the latest case his company was ‘satisfied’ with Hilton’s contribution to enhancing popularity of the brand, especially among young consumers.

‘Almost all the products that were worn by her in ads have been sold out,’ he said.

Source: Khaleej Times

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