The Hilton Files

Paris Hilton to can can in Times Square

by Christine on November 3rd, 2007

Wheeee!! More exposure for Paris Hilton…as if she needs it but oh well!

SassyBella reports

Did you know Paris Hilton has another fragrance in stores soon? I stopped paying attention to whatever products she’s endorsing at any point, but I do feel for New Yorkers who have to walk past Time Square on a daily basis.

They will be faced with a 30 second commercial promoting Can Can, Paris Hilton’s newest fragrance on the Times Square Jumbotron. It’s set to run 2,700 times beginning November 5 for eight weeks, the clip will feature a behind the scenes look at the photo shoot for the supporting print campaign.

“The whole idea behind this product is very festive and glamorous,” said a rep, adding that the product is rolling out just in time for “holiday flirtations. It’s very much about Paris’ playful spirit, so why not do it in a big dramatic way, like the Jumbotron in Times Square?”

Because she can can can that’s why.

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POSTED IN: Paris Hilton in Business